PRESS RELEASE

PRESS RELEASE

March 31, 2008

Photo Software Consumers are Fed Up
Software fluff is out, the "Swiss Army knife" approach is in

The digital camera revolution has swept the country. Almost everyone owns a digital camera and, along with it, they accumulate thousands of digital photos each year. Software companies have scrambled to make a buck off this exploding market. And consumers are fed up with the software falling short of what they need.

Impressive packaging sells products. Cute and cuddly interfaces are nice. But, where are the meat and potato features that will truly help people deal with that many photos and do the things they really want?

Everyone is tired of incomplete software that is hard to use. They are tired of the multi-tiered versions: Lite, Home, Standard, or Professional. They want one version. Consumers feel cheated when they get home, only to discover the features they wanted are crippled unless they upgrade and pay more.

Landofcom Software has researched this problem for more than seven years and list several of the most common complaints consumers have:

"I have purchased one software program after another, and either I can’t figure out how to make it do what I saw on the box cover, or it’s actual feature list is much less than advertised, or it nags me to upgrade and buy the Pro version."

"I have 8 different programs installed on my computer just to have the tools I need. One prints, one edits, one batch renames, one works well for resizing and cropping and, I have another program just to view and edit the EXIF data. I have over $300 worth of software and it still doesn’t do everything I need it to."

"I purchased the recommended software program for the few functions I need and I’ve spent over 15 hours trying to figure out how to run it. I understand I can take a class for $120 to learn how to use the software. But, this program was supposed to save me time and money."

The average consumer does not care if the software is cute; they really don’t care if they can put their dog’s head on their sister, or if they can put themselves in front of the pyramids for a fantasy vacation shot. What consumers want is a "Swiss army knife" type of software package, one that can easily flip out one of hundreds of different imaging tools at any time, to meet their unique daily needs to manage, edit and print their photos.

Landofcom Software has been in close contact with tens of thousands of digital photographers, from the professional to the home user, via their website: www.photoelf.com. But, it wasn’t just reading a few user comments and deciding to implement some suggestions into the program. It was a process of listening to these photographers, implementing their suggestions, having them test the new version and offer more feedback, then implementing, testing and trying again. After seven years of repeating that process hundreds of times, PhotoELF Version 4.0 has been released; a photo software program based solely on customer feedback.

Previously available only at www.photoelf.com, PhotoELF Version 4.0 -The Digital Camera Software Companion- is now being introduced to the retail world. If you would like to offer PhotoELF to your customers, contact us at (763) 263-2989 or at www.photoelf.com.

PhotoELF runs on all versions of Windows including VISTA.

For more detailed information about this press release, visit: www.photoelf.com/press

Contact: Dana Kuntz, Landofcom Software, 17845 211^th Avenue, Big Lake, Minnesota 55309

763-263-2989 e-mail: danak@photoelf.com www.photoelf.com